Before you start making a bundle of money selling your products on Amazon, you have to figure out what to sell by using a product search.
After all, you don’t want to just start selling any old product. You want to carefully pick and choose the products you’ll offer on Amazon to make sure that the items you select will be hot sellers. If they’re not hot sellers, you won’t make the profits you deserve and that’s the bottom line!
If you’re selling from your own Amazon store and handling all of the duties yourself, you need to choose the right products when stocking inventory.
The same is true when starting an Amazon FBA private label brand, as the type of products you pick is an essential business aspect.
Amazon affiliate marketers also need to know what keywords are optimal and what products are popular.
As you carefully execute your Amazon product search, you can put free and paid product niche tools to good use.
What Is JungleScout
Jungle Scout is a highly effective and frequently used Amazon product niche finding tool. Although this is a frequently used online tool, it’s not the only option.
There are quite a few other slam dunk product research tools you can use to narrow down your options and find a product niche that sells.
Some of the product research tools listed below are available as a Chrome extension, app, or another type of platform. In addition to offering product research features, the ten alternatives to Jungle Scout provide Amazon sellers with a wealth of other helpful sales tools.
Depending on the product research tool you choose, you might have some of the following features included with it:
- Profitable product research
- Keyword research
- Trending products
- Reviews research
- Competition-level analysis
- Historical data
- Listing builder and analyzer
- Price history
- Sales rank
- Sales estimates
- Reverse ASIN lookup
- Amazon FBA profit calculator
- And more!
As you review the options below, you’ll find that some of these online tools are free to use while others cost a fee. When a fee is charged you have the option to pay monthly or annually in many cases. If you choose the annual payment option, the product research tool company might even offer a discount.
Each of these tools can be used individually on their own to uncover product research details or you can choose to try a few different ones (especially the free options!) to see which ones are the best bet for your business research needs.
1. Helium 10
The next Jungle Scout alternative that deserves to be on your radar is Helium 10.
With more than a dozen tools included with Helium 10, Amazon sellers can easily research product types and determine which product niches are the most lucrative ones to sell within.
From product research that you engage in when you first decide to start an Amazon business to the keyword research that you’ll ultimately have to undertake to drive traffic to your Amazon store, Helium 10 is a multi-faceted online research tool to use.
When you first start out, the Black Box feature will help you with your product research to zone in on the best product type or niche. The Black Box function of Helium 10 is not just available in one marketplace but many, including the following Amazon marketplaces:
- Canada
- Denmark
- France
- Italy
- Spain
- United Kingdom
- United States
Another feature of Helium 10 is Xray. Xray is a Helium 10 Chrome extension that provides Amazon sellers with a keen eye on the market as they browse Amazon listings and look further into potential product options. When you use Xray, you can use this tool within the same marketplaces mentioned for Black Box.
Even after selecting your products and niche focus, you can keep putting Helium 10 to good use while discovering the best keywords to use when optimizing product listings and ads and ensuring more organic traffic with your keyword strategies.
The Review Velocity feature is a great tool. It shows how many reviews were posted on each product in the last 30 days. You can use this tool to gauge how popular an item is (or isn’t) when you’re considering whether to stock it or not.
Reviews are one of the best ways to determine how these types of products are being received by the Amazon-buying public. After all, if nobody is buying the items, you definitely don’t want to sell them!
If you decide that Helium 10 is a good place to start for your product research needs, you can choose from a few different plans. There is a free paid plan option that offers basic search capabilities. You can start with this one to see if you like it and then move up to a paid plan. Helium 10 offers a few paid plan options so you can find one that best suits your needs.
2. Semrush
SEMrush isn’t just for basic keyword research and competitive analysis. You can use it to conduct Amazon keyword research. The Keyword Magic tool is your best bet for Amazon research, but there is a full suite of tools available to help you optimize your blog, too.
After you collect your keyword seed list from Amazon searches and top ranking Google pages, enter the keywords in the Keyword Magic tool. For instance, if you’re selling dollar collars, you can plug that into the tool then get a list of additional keywords to optimize your listings around.
The Keyword Magic tool provides a variety of metrics, including search volume, cost per click, competition, and more. This makes it easy for you to find the right keywords to boost your listings, fast.
Pricing starts at $119.95 per month, or $99.95 per month when paid annually. Each plan comes with a seven-day free trial. The free account comes with limited tools.
3. AMZScout
With AMZScout you can find profitable products to sell, identify growing trends, verify your potential niche option, review what other Amazon sellers are doing, and predict future competition.
And, with AMZScout, the results are easily seen in the data. You don’t have to take their word for it. There is plenty of data for you to review.
You’ll have the data to back up the results, including trends, historical data, and detailed analytics. Plus, the sales estimates are very accurate with AMZScout. And, this is crucial. The sales estimates are what help you pinpoint the potential profitability of a product and let you decide whether you want to take the leap and stock up on that particular type of inventory or go for something else.
Some of the specific tools you’ll have at your fingertips with AMZScout include the keyword tracker, product database, and competitor analysis. Once you research the products you can find out how best to market your product and see what others are doing to market this type of product as well.
AMZScout offers a free trial for seven days so you can test out the tool and see if it’s right for your selling needs. If you decide you like what you see, plans are available for $44.99 per month or a one-time lifetime fee of $199.
The AMZScout Extension is available in the following marketplaces:
- Canada
- France
- Germany
- India
- Italy
- Mexico
- Spain
- United Kingdom
- United States
The web app also works in all of these marketplaces except for Mexico.
4. Viral Launch
The Product Discovery tool of Viral Launch provides you with insight on untapped product markets and ways to beat the competition.
Plus, with Viral Launch, you have many ways to search, including a keyword search, brand search, category search, category scan, and more. This opens up opportunities for product marketing and determining how you can turn your products into hot sellers.
Once you have the research completed, you can use the Listing Builder and Listing Analyzer to become the most well-rounded Amazon seller who sells inventory quickly and efficiently.
There’s also an Amazon FBA profit calculator that you’re going to want to put to good use.
Viral Launch plans range from $59 to $399 per month, but you can save some money if you pay on an annual basis as opposed to monthly.
Viral Launch is only available in the United States for right now.
5. AmaSuite
With AmaSuite you get an inclusive package of online tools to make your Amazon selling efficient as can be.
When you sign up to use this collection of sales tools, you’ll be able to identify products with ease, determine how you can differentiate the products, and find those products that can be sourced inexpensively.
After all, you want to be able to make a profit off of the products you select. In order to do so, you have to determine how much they cost to purchase and how much you’ll be able to sell them for through your Amazon store.
AmaSuite makes it easy to identify products that sell on Amazon and offers insight into keywords that will draw online shoppers to your ecommerce offerings.
The Ama Top Product Analyzer will help you identify and analyze the top 100 categories on Amazon, both in the United States and the United Kingdom, resulting in detailed reports and statistics.
With the Ama Search Analyzer you can enter a keyword and uncover hidden secrets of similar Amazon products.
And, the Ama Keyword Generator lets you know what keywords people are searching for with your product type and will show you what ones to use for your own products.
AmaSuite is currently available for $97 and supports the United States and United Kingdom Amazon marketplaces.
6. ASINspector (Now Sixleaf)
Another Jungle Scout alternative and way to find profitable products to sell on Amazon is by using ASINspector.
This product searcher works with Amazon, Shopify, and eBay, and provides you with instant product data. Simply scan the products on iPhone or Android mobile device and all of the product details will pop up.
Some of the details you’ll uncover include the price history, sales rank, and sales trend data.
You can also upload ASIN codes to find information on products that will help with your research.
And, once you know what products your Amazon shop will focus on, you can use ASINspector to research products on Alibaba and AliExpress to see what items are available and how much they cost from each product supplier.
The ASINspector Standard plan is available for a one-time fee of $97 and the ASINspector PRO+ costs $147 as a one-time fee plus $10 per month for unlimited data.
ASINspector currently supports the following Amazon marketplaces:
- Canada
- France
- Germany
- India
- Italy
- Mexico
- Spain
- United Kingdom
- United States
7. Seller Labs Pro Powered by Scope
The Seller Labs Pro Keyword Center powered by Scope is a tool designed to help you develop a successful Amazon keyword strategy and get insights on how your competitors are performing.
This Jungle Scout competitor finds product prices, fees, and estimated sales data, thus allowing you to analyze the profitability of your Amazon products.
With regard to sales estimates, Seller Labs Pro is really very accurate. Sales estimates are crucial for making a decision to sell a product or not, so whatever product niche finder you use, you want to be sure the sales estimates are right on target.
In addition to helping you find the right product niche and products to sell, this smart Amazon keyword tool offers competitor spy techniques, and the ability to download and export all of the finer details.
The keyword generator included with Seller Labs Pro is something you’ll definitely put to good use after you choose your products. You want to be able to sell the products you offer and in order to do so customers have to find them. With data from Seller Labs Pro, you can make sure shoppers are directed to your Amazon products with ease.
When you use this Amazon keyword and product research tool, you can do a reverse ASIN lookup and find keywords that help the product rank.
Seller Labs Pro offers additional features like:
- Communication Center, powered by Feedback Genius, that should help you connect with your buyers the smart way;
- Performance Center that will help you monitor your key metrics and understand all of your data;
- Advertising Optimization, powered by Ignite, that will ignite your ad strategy and bring you more sales through Amazon advertising.
Seller Labs PRO starter plan will cost you as little as $49 a month if you decide to pay as you go. Also, you’ll be able to save up to $2400 if you pay annually. If you want to try the tool for free, you can do so by signing up for its 30-day trial and cancel it at any time if you don’t like it.
Note that this Amazon keyword tool is only applicable with the Amazon United States marketplace, so you’ll want to check out other options if you don’t want to focus exclusively on the U.S. On the other hand, SellerLabs Pro overall is available just about anywhere.
8. AMZBase
Speed up your Amazon product research and do so for free with AMZBase.
This downloadable app will help you find the best products to sell on Amazon. You’ll find information on the specific products as well as an FBA fee calculator.
AMZBase works by giving Amazon sellers access to the ASIN number of any product they’re interested in and providing them with the title description of the item on Amazon.
Plus, AMZBase lets you research even further by providing access to sources such as AliExpress, Alibaba, and CamelCamelCamel, to name a few.
AMZBase lets sellers know if they’ll be able to make a profit based on what the product has sold for in the past.
If you’re searching for a quick look at potential products and want a free way to determine if your chosen products might yield a profit, AMZBase is a good option.
9. Keepa
Keepa can be accessed as an app or a Chrome extension and will find the right products for your selling needs based on the criteria you specify in your search.
You can narrow down the results to the product details that you’re looking for regarding your future shop sales.
Keepa will track and match products, providing details on the latest products available so you can rest easy knowing the results are up-to-date and relevant.
Thanks to Keepa, you can gather information on the following Amazon marketplaces:
- Australia
- Brazil
- Canada
- China
- France
- Germany
- India
- Italy
- Japan
- Mexico
- Spain
- United Kingdom
- United States
10. AmazeOwl
AmazeOwl is an all-inclusive Amazon product research tool that helps you find products to sell and so much more.
You can search over six million items throughout 11 marketplaces including the following:
- Canada
- France
- Germany
- India
- Italy
- Japan
- Mexico
- New Zealand
- Spain
- United Kingdom
- United States
With AmazeOwl you can get information on the best-sellers out there, up-and-coming top sellers, low shipping cost products, and high competition products.
Plus, you can get a closer look at not only what your competitors are selling but how they are doing with the sales.
Taking all of this information into account, you can select products for your Amazon store that will sell and sell well.
There is a free plan with AmazeOwl, the Starter plan. For a more in-depth AmazeOwl experience, you can choose the Growth plan for $12.99 per month or the Established plan for $19.99 per month (both plans billed annually).
Choosing the Best Amazon Product Research Tool
Helium 10 is my go-to Amazon Keyword Tool. I like the UI and they are the market leader, in my opinion.
But you should always consider the alternatives when searching for free or paid software. You want to have access to the most helpful information to provide you with the answers when it comes to finding the best products to sell.
You can start with Jungle Scout to get the ball rolling and review the results you get from using this product research tool. Compile those results and then pick and choose some other product research tools for the most complete and well-rounded research you can count on.
After all, you’re going to be putting quite a bit of money into your Amazon shop or affiliate marketing blog so you don’t want to take the research portion of this venture lightly. You want to be properly prepared to roll out your business with confidence and the right insight.
Now that you know how much the other product research tools cost, you want to compare those prices with Jungle Scout pricing. Jungle Scout plans range in price from $39 to $69 per month, but you can save some bucks if you purchase the Jungle Scout plans on an annual basis. If you pay for this tool annually, the plans range from $19 to $49 per month.
By using multiple product research tools you can rest assured that the information you gather from your research is the most accurate and will help your business to succeed.
But note that no tool will solve all of your problems. You need to take the information you gain from using these tools and combine that with your own market research.
With that said, before you start selling on Amazon, you want to make sure that this is the way to go for your business. You should check out the pros and cons of selling on Amazon versus selling products on your own website.
By researching the products that will prove lucrative and knowing what keywords you need to use to draw potential customers to your site, you are that much closer to running a successful Amazon business. Research is essential and it’s simple. Do it!
