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What Ecommerce CEO Is All About

Have an idea for an online business but not exactly sure where to begin? Starting your own online business is one of the best ways to generate a steady stream of income but it can also be the most confusing.

There is almost too much information out there and no great single resource to help you digest it all. Leaving many first-time entrepreneurs with more questions than answers.

  • What should I sell online?
  • What business models are legit?
  • Should I sell on Amazon or my own website?
  • Should I use Shopify or WooCommerce?
  • How will I get traffic and sales?
  • How will I manage fulfillment – Amazon or ShipBob?
  • How do I avoid bad business investments?

Ecommerce CEO is where entrepreneurs turn for hype-free ecommerce business advice.

Darren DeMatas

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“I got my first 100 orders after taking Darren’s advice! As a private label startup brand  it’s hard to figure out how to get results from the money we spend.”

Haylee Perez

Vida Soap

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“Darren is a consummate professional and a rare gem in the crowded Internet marketing world. As a newbie, Darren’s course was key in helping me pick the perfect niche and business model.”

Sogo Adeleke

About Darren DeMatas

I didn’t get lucky, I got smart.

I have an MBA in Internet Marketing and a Bachelor’s in Advertising.

I’ve worked in marketing and business development for an 8-figure retail corporation with 32 brick and mortar stores. Where we sold brands like Disney, Crocs, Marvel, and Quicksilver.

I’ve also sold electronics online for a 9-figure B2B electronics manufacturing company. I’ve also worked in product development and training for a billion-dollar internet company.

Outside of the corporate world, I’ve consulted 6 and 7-figure SaaS companies, private label brands and ecommerce startups.

My case studies and content have been mentioned on sites like Forbes, SEMRush, Neil Patel, Adweek, HubSpot & more.

I also personally own and monetize 3 niche websites, that enable me to work from home and maximize time with my family.

About Darren DeMatas

Guru? Nah, I’m Just A Regular Dude

Never heard of me? That’s by design. I’ve been in the online game for a minute (12 years actually). But you won’t see me on YouTube driving lambo’s or shooting flamethrowers on Facebook ads.  I’d rather stay behind the scenes, quietly crushing it. 

I increased campaign profitability.
Increased Revenue By 7-Figures In 9 Months (This Case Study Was Mentioned on Forbes)
Ecommerce Case Studies
Increased Revenue By 7-Figures In 9 Months
51% Increase In Revenue In One Month - With Less Traffic
51% Increase In Revenue In One Month – With Less Traffic
From Launch To 1M Visitors In 18 Months
From Launch To 1M Visitors In 18 Months

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“Results speak for themselves. I’ve seen, firsthand, Darren’s impact on traffic and revenue on multiple web properties.​.”

Vladimir Gritsenko​

VP Of Marketing At X-Cart​


“Darren is one of the best internet marketers that I’ve ever met.”

Eddie Machaalani

Serial Entrepreneur and co-founder of BigCommerce


“Darren’s ability to teach internet marketing is unparalleled..”

Vikas Rijsinghani

Senior Executive President of Online Marketing at Web.com

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